Hazel - Accountant

Catering to the Professional Services Industries in the United Kingdom

Cash Flow Tracking

We provide real-time monitoring of cash inflows and outflows using advanced financial software, ensuring up-to-date records of clients’ cash positions. This helps clients manage liquidity, avoid cash shortages, make informed investment and expenditure decisions, and enhance financial stability and growth.

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Financial Planning

Our services include budgeting, forecasting, and strategic financial advice. We help clients create realistic budgets, predict future financial conditions, and align financial plans with long-term business goals. This ensures that financial strategies support overall objectives, anticipate future needs, and mitigate risks.

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Directional Financial Analysis

We deliver detailed, tailored financial analyses based on each client's specific business environment, examining financial statements, market conditions, and operational data. This helps clients understand their financial position, make informed decisions, navigate challenges, and seize opportunities.

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Key Performance Indicators (KPIs) Measurement

We identify and track critical KPIs based on clients’ industry, business model, and goals. Regular KPI analysis provides a clear picture of performance, facilitates continuous improvement, and allows timely strategic adjustments.

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Monthly Financial Reports

We compile detailed monthly reports with performance metrics, trend analyses, and projections, giving clients a thorough understanding of their financial health. Regular updates enable proactive management and timely strategy adjustments to maintain stability and achieve goals.

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Consultations with Financial Experts

Clients have regular access to our experienced financial professionals for personalized advice, strategy discussions, and addressing financial concerns. This ongoing guidance helps clients manage issues, seize opportunities, and refine financial strategies for sustained success.

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How We Empower Business Owners

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Our Benefits

Focus on Core Business Activities

By outsourcing CFO services, clients can focus on their core business activities, improving operational efficiency and driving growth while we handle their financial management needs.

Cost-Effective Financial Expertise

Access to high-level financial management and strategic advice without the expense of a full-time CFO. This is particularly beneficial for small to medium-sized businesses seeking to optimize their financial resources.

Enhanced Financial Decision Making

With expert analysis and strategic guidance, clients can make more informed financial decisions, improving their ability to achieve business objectives and respond to market changes.

Scalability and Flexibility

Our services are scalable to meet the evolving needs of our clients. Whether a client is experiencing rapid growth or needs to streamline operations, we can adjust our services to provide the necessary support.

Access to Best Practices

With our extensive experience across various industries, clients gain access to best practices in financial management, ensuring their financial strategies are aligned with industry standards and innovative solutions.

Cost-Effective Solution

By outsourcing CFO services, clients can benefit from high-level financial expertise without the significant costs associated with hiring a full-time CFO. This is particularly advantageous for small to medium-sized enterprises.

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An insight into Visionary CFOs

Visionary CFOs is led by Hazel Smith, a distinguished Fellow of the Association of Chartered Certified Accountants (ACCA) in the UK, and a member of the Association of Accountants and Tax Experts of Spain (AECE). After gaining a degree in Economics in 1992, she began her financial career as a Management Accountant for large FMCG companies in the UK. Following some time as an onboard accountant for a large cruise line, Hazel moved to Spain in 2006, whereby she pursued her Spanish qualifications to open her own practice there; HCS Accountants in 2009.

She has dedicated the last 15 years of her professional life as an accountant with a strong track record of assisting foreign business owners in Spain. With a deep understanding of both Spanish and international financial regulations, she has helped businesses navigate the complex tax and accounting landscape of the country to ensure compliance and optimise financial performance.

In 2024, she started Visionary CFOs specifically to work with individual clients in the Financial Services Industries in the UK as their fractional CFO. She is passionate about helping her clients reach their personal and business goals, by providing a clear roadmap for their success. Drawing on her previous experience in Financial Control for large companies in the UK and running her own business for over 15 years now, she helps financial services businesses to grow and scale, ensuring they have the right metrics to manage business performance and to create the best strategies to meet the outcomes of the business owners.

Hazel started Visionary CFOs specifically to improve the financial health and performance of Professional Services Businesses in the UK.

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Frequently Asked Questions

Outsourced CFO services can save you money through various mechanisms:

1. Cost Reduction: Hiring an in-house CFO can be expensive due to salaries, benefits, and other employment costs. Outsourced CFOs offer high-level expertise at a fraction of the cost of full-time employees.

2. Access to Expertise: Outsourced CFOs bring extensive experience and knowledge, allowing your company to benefit from their insights without the overhead of full-time employment

3. Efficient Financial Management: We optimise financial processes, improving cash flow management and financial planning, which can lead to better decision-making and cost savings for the business

4. Scalability: You can scale services up or down based on your business needs, avoiding the fixed costs associated with a full-time hire, while still having full support.

5. Focus on Core Business: Outsourcing financial management allows you to focus on your core business activities, increasing overall efficiency and potentially leading to higher revenues.

Yes, a virtual CFO can play a crucial role in aligning your financial strategy with your business goals.

Here’s how :

1. Strategic Business Partner: CFOs interpret financial data to support strategic decisions, ensuring that financial strategies are aligned with your company's overall objectives

2. Market and Competitive Analysis: We help in understanding market dynamics and assessing your company's competitive position, which is critical for strategic planning

3. Data Analytics and Performance: Leveraging data analytics, CFOs provide insights that drive performance, innovation, and long-term planning, aligning financial operations with business objectives

4. Leadership and Collaboration: As strategic leaders, CFOs foster collaboration across departments, ensuring that financial goals support the broader strategies and growth initiatives of your business

5. Long-Term Planning: We play a vital role in steering organisations towards long-term success by aligning financial strategies with business goals.

Yes, virtual CFO services help business owners make informed financial decisions in several ways:

1. Expert Financial Analysis: Virtual CFOs bring extensive financial expertise, helping businesses with in-depth financial analysis and strategic planning

2. Efficient Financial Management: They handle financial tasks efficiently, allowing business owners to focus on core operations while ensuring the financial health of their business

3. Enhanced Decision-Making: By leveraging the expertise of a virtual CFO, organisations can improve performance and drive sustainable growth through better financial decision-making

4. Risk Management: Virtual CFOs help businesses calculate total risk exposure and identify potential risks, aiding in informed decision-making regarding risk management

5. Financial Forecasting: We create financial forecasts and identify ways to move the business forward with sound financial decisions

6. Objective Perspective: Virtual CFOs provide an objective and independent perspective on financial matters, helping businesses make unbiased financial decisions

A virtual CFO provides a variety of financial reports to business owners, including:

1. Financial Statements: Detailed financial statements such as balance sheets, income statements, and cash flow statements, which offer a clear and accurate picture of the business's economic status

2. Budgeting and Forecasting Reports: These reports help business owners plan for future financial needs and support strategic decision-making by predicting future revenue and expenses

3. Valuation Analysis Reports: Assessments of the company's overall financial health and performance, often using growth rates and valuation metrics

4. Financial Health Reports: Insights into the financial health of the business, including key metrics and performance indicators

5. Analytics and Insights: Reports that provide valuable insights and analytics on the company's financials, helping to identify trends and areas for improvement

6. Strategic Growth Insights: Financial expertise and strategy reports to provide a clear roadmap for achieving the goals of the business.

Yes, you can rely on Visionary CFOs. We work closely with business owners to identify the areas of focus in the following areas:

Financial Management and Reporting:

• Do you have timely and accurate financial statements and reports?
• Are you confident in the accuracy of your financial data?
• Do you have a clear picture of your company’s financial health and performance?

Budgeting and Forecasting:

• Do you have a formal budgeting process in place?
• Are your financial forecasts and projections reliable?
• How often do you update your financial forecasts?

Cash Flow Management:

• Are you experiencing cash flow issues or difficulties in managing working capital?
• Do you have a clear understanding of your cash flow cycles and needs?

Strategic Planning:

• Do you have a long-term financial strategy for your business?
• Are you planning for growth, and do you need financial guidance for scaling operations?
• How involved are you in financial decision-making, and do you need support in this area?

Risk Management and Compliance:

• Are you aware of and managing the financial risks facing your business?
• Do you have internal controls and procedures to ensure compliance with financial regulations and standards?

Operational Efficiency:

•Are you maximizing the efficiency of your financial operations and processes?
• Do you need help in identifying and implementing cost-saving measures?

Profitability Analysis:

• Are you able to accurately analyse the profitability of different products, services, or business segments?
• Do you need help identifying areas where you can improve margins?

Investment and Financing:

• Are you considering raising capital or seeking new investment opportunities?
• Do you need assistance in managing relationships with investors, banks, or financial institutions?

Technology and Systems:

• Are your current financial systems and software adequate for your needs?
• Do you need help selecting or implementing new financial technologies?

Growth and Scaling:

• Do you have the financial infrastructure to support your growth plans?
• Are you considering mergers, acquisitions, or other major investments?

How can outsourced CFO services really save me money?

Can you help align my financial strategy with my business goals?

Do your services help me make informed financial decisions?

What type of financial reports will I receive?

Can I really rely on consultations with your financial experts?